PURPOSE: To influence and shape a culture of compassion, love, and equality that extends to all species of animals and breaks down the barriers that exist between companion and farm animals.
MISSION: To advocate and protect all animal life through awareness, promotion and outreach. Endorse and encourage pet adoption for companion animals and educate the public on animal homelessness.
- Abuse is cruel, regardless of species, and all life is deserving of respect and compassion.
- Millions of companion animals are euthanized each year and it is our duty to save a life by choosing to adopt a pet rather than support a breeder or pet store.
- Raising awareness for pet homelessness and encouraging responsible pet ownership is essential.
- All animals have a right to peacefully coexist with humans as they are not here to solely serve and benefit humans.